Maintain Your Independence

Will the "Big Box" chains affect you?

In the March/April 2010 issue of the ABMP Massage and Bodywork magazine this statement “… the days of the solo practices may be numbered ....” was made by massage therapy veteran Toni Roberts within the article titled “Franchises, Impact on the profession.”

The statement is made in regards to the impact that the growing number of franchised, or as I call them ‘Big Box’ massage locations are having on the industry. I believe that this statement carries more truth than most in the industry care to admit.

She goes on to say, “… Those who survive as independents will probably be forced to step up their skills and business practices.” Probably? I would disagree with that. Most definitely is a more true statement.

The reality is that we live in a free market economy and the Big Box locations are here to stay. More power to them and their ability to have a vision and plan to be successful. Isn’t that what business is all about? Having a vision? Capitalizing on an opportunity? Developing a plan? Implementing processes, procedures and systems? Operating with consistency?

Are you are determined to own and operate an independent massage practice? Then you have to do everything you can to run your businesses as efficiently and effectively as possible. This is not something you can ‘think about’. It is something you must do to compete is today’s market.

A paper appointment book and personal cell phone doesn’t cut it any more.