Increase Your Revenue by Selling Gift Certificates

Are you limiting your client's gift giving potential?

Selling gift certificates year round is a service offering that every service provider should offer. Selling them during the key holiday gift giving seasons is a must!

Many service providers limit their gift certificate sales by only offering the ability to purchase gift certificates while their office is open. Yikes! Think of all the lost sales opportunities that can occur after hours or when they cannot or do not answer your phone?

Assuming that an average gift certificate sale is $80 you could increase your annual revenue by $5200 if you sold just one more gift certificate per week than you do now. You could quadruple that amount by promoting gift certificate sales during Christmas, Valentine's Day and Mother's Day.

A mass e-mail to all you clients 30 days before each of these holidays is an easy way to 'remind' them that a gift certificate for your service is a great gift idea. By putting a link to your web site in your e-mail you can direct your client's right to your online gift certificate e-commerce application. How easy is that?

Driving clients to your business is one thing. Making it is easy for them to get what they want when they want it is another. Limiting your client's access to only when you are in the office of when you can answer your phone can cost you more than you can imagine.

Therefore, allowing customers from around the world to shop online or call in their order at any time of the day to have gift certificates e-mailed or mailed (you decide what delivery option to allow) to their friends and family in your area, is a must to maximize your gift certificate selling opportunities.