The True Cost of Missing Calls

How Much Can Missed Appointment Opportunities Cost You?

According to industry statistics, the average one-hour massage is $65. If you only lost three
appointment opportunities a week, you would stand to lose over $10,000 a year!

Simple Facts
As an appointment-based business, your appointment availability (time) is your inventory. Your
availability or ‘future calendar' is at the mercy of time. With each passing second, your immediate
availability (your inventory of time) is at risk of being lost forever if it is not being consumed by a
paying client.

Once an unused time slot in your calendar has gone ‘unsold' you can never get it back. Your opportunity to give a massage and make money during that time is lost.

Factor in your cost to-date of your total investment (training, equipment, location, advertising, etc) to be in the position to be able to be in business, and the cost of losing appointment opportunities is staggering.

To make the numbers even more interesting ... add in what missing two calls per week for gift
certificate requests can cost you per year. If you assume that an average gift certificate sale equals the average appointment fee, then missing two gift certificate sales a week will cost you close to $7,000 a year!

How to Capture All Appointment Opportunities
If you assume that a client looking to book an appointment with you is either on your web site or
looking up your phone number to call you, they are now in a position to inquire about your availability. They want to know right now if you have availability that matches their interest.

Implementing a service that connects your clients to your availabilty and helps you easily capture all your appointment opportunities is simpler than you think. Allowing clients to get the information they need from your web site or over the phone at the time that they make the effort to inquire is critical to capturing opportunities and increasing your revenue.

Using a massage-centric receptionist service that leverages an online scheduling application gives you the ability to have your calls answered and your appointments scheduled 24/7. Missed calls and appointment opportunities are eliminated and your door to a new wealth of freedom is now open.

Summary
Your time is valuable. You cannot afford to let your appointment availability inventory go unused and not paid for. If you cannot answer your phone, you have to implement a service that can. Why? Because, if you don't, you are missing out on the income you deserve.