Articles for category 'Grow Your Business'

At My Receptionist, we strive to offer our clients the exceptional service they won’t find anywhere else. It’s what sets us apart from other virtual receptionists and answering services across the nation.

With that said, there’s a couple of other points our clients and perspective clients are pleasantly surprised to learn about My Receptionist.

What impression is your business making?

The day-to-day responsibilities of running a small business can be challenging. The balance of serving current clients while making time to grow business and attract new clients can feel overwhelming. Fortunately, we are living in an age where technology exists to help business owners free time and relieve stress of every day operations, leaving time to focus on serving clients and grow business. With this week's launch of Apple's iPad 2, it is timely to explore the technology that exists to make our lives easier and more productive.

As we get further towards February each year, many experience the death of any New Year’s Resolution they may have assembled the previous year.  I’ll admit that I’m not one to make too many New Resolutions because I believe they give people a good excuse to put off something that could dramatically improve their business or life immediately.  I do believe, however, that for some they truly serve as an opportunity to start the New Year fresh and finally complete something that for whatever reason just didn’t get accomplished the prior year.  

Many business owners use the holidays as a time of year to give their clients that extra "thank you" for their patronage. Cards, small gifts and appreciation events are standard ways to thank those most loyal to your business. The holidays are also a very expected time of year to express your gratitude and it is easy for your message to get caught up in the clutter. While this is a special time of year, what are you doing the rest of the year to show your appreciation?

Every industry has a standard way to conducting business. This “doctrine or code of beliefs” is rarely challenged. Industry dogma most often wins out boldly shouting “Don’t change! This is the way we’ve always done it!”

Now more than ever, businesses are aligning themselves with charities and noteworthy causes as a means of marketing. In an age where companies are trying to rid themselves of the stigma of corporate greed, this tactic can be a way to make a significant impact in your community but can also be a powerful branding tool and help open doors to key influential’s.

Mass couponing seems to be more prevalent during slower economic times as businesses try promotional methods hoping for a spike in business. Couponing seems like an innocent little marketing tool with the theory being to throw out an offer in hopes that it will bring in customers (or sales) that you wouldn’t have otherwise. Marketer beware—knowledge is key to any campaign's success.

Loyalty in business is rare in this day and age. With endless options and social media exposing and broadcasting every flaw, there is practically no reason for a customer to stay loyal.

When it comes to satisfaction and motivation to succeed in our jobs, is it really all about the money?  After all, isn’t money the key reason people stay in their jobs?  You might be surprised to hear that this couldn’t be further from the truth.

Social networking has become a phenomenon of sorts when it comes to communicating your message via the Internet. Social networking sites, such as Facebook, Twitter, YouTube and LinkedIn, provide a great vehicle to support and grow your SEO strategy. Best of all, they are free.

We’ve all heard the old adage “Advertising you pay for, PR you pray for.”  Public relations is an important aspect to any well-planned marketing program.  Securing free press by the media can bring a great amount of attention and notoriety to your business and it is still the most credible form of marketing that exists. 

Will the "Big Box" chains affect you?

As a client of massage for over 28 years I have experienced the amazing, good, bad and the ugly in the hundreds of massages that I have received.

Dealing with chronic pain, I’m typically a loyal client when I find a therapist that relates to me and provides relief for my pain. My time, money and dire need for pain relief do not allow me the luxury to accept anything less that my expectations being met.