Articles for category 'Marketing'

At My Receptionist, we strive to offer our clients the exceptional service they won’t find anywhere else. It’s what sets us apart from other virtual receptionists and answering services across the nation.

With that said, there’s a couple of other points our clients and perspective clients are pleasantly surprised to learn about My Receptionist.

What impression is your business making?

Like many of you, I buy a cup of coffee from the same convenience store each morning.  One could say that I am loyal to that store.  I am loyal because I know how much the coffee costs.  I’m loyal because I know where the coffee machines are and how to use them.  I am loyal because I know where to find the plastic covers and sugar packets.  I’m loyal because I know the cashier’s name.

Many business owners use the holidays as a time of year to give their clients that extra "thank you" for their patronage. Cards, small gifts and appreciation events are standard ways to thank those most loyal to your business. The holidays are also a very expected time of year to express your gratitude and it is easy for your message to get caught up in the clutter. While this is a special time of year, what are you doing the rest of the year to show your appreciation?

You’ve heard it thousands of times before. Having a strong web presence and Internet strategy is essential to running a successful massage practice in today’s competitive market. This subject can be intimidating for many business owners.  The language is confusing and in this ever-changing electronic environment, it is hard to keep up with all the technology.

Now more than ever, businesses are aligning themselves with charities and noteworthy causes as a means of marketing. In an age where companies are trying to rid themselves of the stigma of corporate greed, this tactic can be a way to make a significant impact in your community but can also be a powerful branding tool and help open doors to key influential’s.

Mass couponing seems to be more prevalent during slower economic times as businesses try promotional methods hoping for a spike in business. Couponing seems like an innocent little marketing tool with the theory being to throw out an offer in hopes that it will bring in customers (or sales) that you wouldn’t have otherwise. Marketer beware—knowledge is key to any campaign's success.

Loyalty in business is rare in this day and age. With endless options and social media exposing and broadcasting every flaw, there is practically no reason for a customer to stay loyal.

Social networking has become a phenomenon of sorts when it comes to communicating your message via the Internet. Social networking sites, such as Facebook, Twitter, YouTube and LinkedIn, provide a great vehicle to support and grow your SEO strategy. Best of all, they are free.

We’ve all heard the old adage “Advertising you pay for, PR you pray for.”  Public relations is an important aspect to any well-planned marketing program.  Securing free press by the media can bring a great amount of attention and notoriety to your business and it is still the most credible form of marketing that exists.