Articles for category 'Best Practices'

Every industry has a standard way to conducting business. This “doctrine or code of beliefs” is rarely challenged. Industry dogma most often wins out boldly shouting “Don’t change! This is the way we’ve always done it!”

Mass couponing seems to be more prevalent during slower economic times as businesses try promotional methods hoping for a spike in business. Couponing seems like an innocent little marketing tool with the theory being to throw out an offer in hopes that it will bring in customers (or sales) that you wouldn’t have otherwise. Marketer beware—knowledge is key to any campaign's success.

When it comes to satisfaction and motivation to succeed in our jobs, is it really all about the money?  After all, isn’t money the key reason people stay in their jobs?  You might be surprised to hear that this couldn’t be further from the truth.