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Every industry has a standard way to conducting business. This “doctrine or code of beliefs” is rarely challenged. Industry dogma most often wins out boldly shouting “Don’t change! This is the way we’ve always done it!”

Now more than ever, businesses are aligning themselves with charities and noteworthy causes as a means of marketing. In an age where companies are trying to rid themselves of the stigma of corporate greed, this tactic can be a way to make a significant impact in your community but can also be a powerful branding tool and help open doors to key influential’s.

Mass couponing seems to be more prevalent during slower economic times as businesses try promotional methods hoping for a spike in business. Couponing seems like an innocent little marketing tool with the theory being to throw out an offer in hopes that it will bring in customers (or sales) that you wouldn’t have otherwise. Marketer beware—knowledge is key to any campaign's success.

Loyalty in business is rare in this day and age. With endless options and social media exposing and broadcasting every flaw, there is practically no reason for a customer to stay loyal.

When it comes to satisfaction and motivation to succeed in our jobs, is it really all about the money?  After all, isn’t money the key reason people stay in their jobs?  You might be surprised to hear that this couldn’t be further from the truth.

Managing a group of independent practitioners can be a consuming task. Many practice owners spend the majority of their time playing ‘traffic controller’, trying to connect their independent practitioners ‘loose’ availability with client appointment requests. They commit to a clients appointment request, then try to find a practitioner on their ‘list’ that can take the appointment.

There is a more effective and efficient way ….

Social networking has become a phenomenon of sorts when it comes to communicating your message via the Internet. Social networking sites, such as Facebook, Twitter, YouTube and LinkedIn, provide a great vehicle to support and grow your SEO strategy. Best of all, they are free.

Read a summary of the May 2010 Massage Magazine article "Make the Web Work for You" published by My Receptionist president Jeff Noe.

We’ve all heard the old adage “Advertising you pay for, PR you pray for.”  Public relations is an important aspect to any well-planned marketing program.  Securing free press by the media can bring a great amount of attention and notoriety to your business and it is still the most credible form of marketing that exists. 

What impression is your business making?