Blog

The My Receptionist team has descended on the Minneapolis Convention Center for the 2010 American Massage Therapy Association National Convention.

Every industry has a standard way to conducting business. This “doctrine or code of beliefs” is rarely challenged. Industry dogma most often wins out boldly shouting “Don’t change! This is the way we’ve always done it!”

Now more than ever, businesses are aligning themselves with charities and noteworthy causes as a means of marketing. In an age where companies are trying to rid themselves of the stigma of corporate greed, this tactic can be a way to make a significant impact in your community but can also be a powerful branding tool and help open doors to key influential’s.

Mass couponing seems to be more prevalent during slower economic times as businesses try promotional methods hoping for a spike in business. Couponing seems like an innocent little marketing tool with the theory being to throw out an offer in hopes that it will bring in customers (or sales) that you wouldn’t have otherwise. Marketer beware—knowledge is key to any campaign's success.

Loyalty in business is rare in this day and age. With endless options and social media exposing and broadcasting every flaw, there is practically no reason for a customer to stay loyal.